How We Make The Sausage Content Creation 2017

- [Zak] I hate complaining. This advice is for
the complainers. I'm not upset with you play
video games all day or watch Netflix all night. I'm mad at you if you're doing
that and you're baffled why you're not making more
money and living your dream.

If you're happy and
content, you've won. But if you're complaining it
means you haven't won yet and you should stop complaining and
do some thing about it instead. Someone I look up to
most in the world, tied with you Dad,
is my mother. Hands down-- - [Gary] Gotta
make dad feel good.

Dad will be mad. - [Zak] Hands down one of the
most intriguing thing about my mother is her
inability to complain. It's probably one of my
favorite traits that she's passed on to me. I find it incredibly attractive
and it's a quality that I adore in my wife as well.

It's even something I to try and
instill in my children because I think complaining is ugly. Personally, I don't complain. If you look at my tweets
historically there is to maybe there's two or three complaints. You'll never catch
me complaining-- - You know what? Put in there except
for the New York Jets which I complain a lot.

- You'll never catch me
complaining about not seeing my kids enough or not having enough
leisure time because if I had an issue with those things I
would do something about it. There is no shifting into
the complaining zone-- - Or you know, and here's an
important point, or I would recognize that I have
the ability to do something about it. Because that's the part. - There's no shifting in
the complaint zone when I encounter an issue
that I'm not happy with.

I'm very "put your
head down" when it comes to problem-solving. For me, it's about assessing
the problem, figuring it out and then going directly
back on the offense. Complaining is defense. To me, the only thing that is
acceptable to complain about are the things you can't control
like the unfortunate health of yourself or your loved ones are
some other unforeseen tragedy.

I want to clarify just to set
the record straight if you're complaining about anything
then you need to audit yourself. You can's just go
watch "House of Cards." You can't play ball all day. You can't go to ballet shows,
you got to work to fix it. - I want to add stuff.

You can't sit there and ponder
what if I had rich parents, I grew up in a better
neighborhood, I made that investment, I went to that school. - You got to work to fix it. There are so many
people reading this right now who are complaining. People love to
complaint because it is easy.

Executing to fix those problems,
on the other hand, is hard. Look, I understand
that many of you have student loans
and mortgages and a rough time
working two jobs while trying to spend
time with your family. But are you happy? If you are then you've won
because you don't actually have anything to complain about. The real problem is that there
are so many millions of people who are unhappy and are just
sitting around complaining playing Madden for hours not
actually trying to solve the very things they're
complaining about.

- I want to paint a
couple more pictures. Playing Madden for hours, or
having their 18th dinner with their other complaining friend
and complaining back and forth to each other. Like one big god damn fucking
game of seesaw complaining. Keep the fucking part out.

- In today's world we're
so ingrained to expect instant gratification-- - By the way, real
quick on that, right? I can literally think of family
member and friends right now who literally have that one or two
person in their lives and that's their entire friendship. Their entire friendship is
predicated on they go out every six weeks and they literally
ping-pong back and forth about how much they hate their
sister-in-law and how much they got screwed by their mom.
Right? - [Zak] It's cathartic in a way. - [Gary] It's not
cathartic, it's enabling. It's enabling the bad behavior.

People have, yeah. Listen, everybody should
dump their stress out. I believe in therapy. I believe in a
great HR department.

I believe in all that stuff
but it's actually enablement. People have friendships
predicated on the enablement of negativity. Well that's how I set it up. That is how I set it up.

- [Zak] It is.
- Go ahead. - [Zak] In today's world
we're so ingrained to expect instant gratification-- - [Gary] By the way real quick,
on the counterpoint to your point, my mom is absolutely the
person once every three years where I have to dump something
that's where I go and she to me. It can be the foundation of a
great friendship but I'm telling you like I've been observing. All this traveling has allowed
me to not only to peep at people's phones but, fucking,
it's unbelievable if you really get your nosiness into
somebody's conversation.

An ungodly amount of
percentage is "I got screwed." Everybody got screwed. Including, by the way, I got
screwed I got into a rich family and I'm not that hungry and
I don't know what it's like and my parents spoiled me too much. Literally you can make
up anything for anything. Born with nothing, complain.

Born with everything, complain. Alright, go ahead. - Patience is real
and so is hard work. Sometimes that hard work
might not even be as terrible as you think.

You need money? We live in a
24/7 world where you can make money in your underwear. Think about it. If there's one thing I want you
to learn from reading this it's that complaining has zero value. Looking at the negative, seeing
the glass as half empty and complaining are some of the
biggest wastes of time a human being can engage in.

Instead tackle the
problem head-on. Assess it, see what you can do
about it and then do just that. "Woe is me" is truly one of the
biggest things that can stand in the way of success both
professionally and personally. That is the end.

- [Gary] Love it. What are we going title it? A complaint about complaining? (Laughter) - [India] I hate complaining. - [Zak] I don't know.
We couldn't think of it. - The only thing I'll ever
complain about is complaining.

- Yeah, I love that. - [Zak] Boom!
Back at it again! - How about "One of the
few things I complain about: Complaining." Got it? - Yep. - My Facebook copy on this is "If there's truly one move that I've seen that's held back my
friends, contemporaries and family, it's complaining. Please read this
article carefully." And then a whole separate thing "And make sure that" actually,
leave it at that.

Leave it at that. BSU? - [Zak] BSU we have
complaining is defense, complaining is unattractive, complaining is easy,
executing is hard. If you're happy-- - [Gary] Complaining is
easy, executing is hard. Is that yours?
Nice, congrats.

Are we done? - [Zak] Yep. We're done.
- Cool. Now to you guys we need to
title this content on content on content, the infrastructure
of a true strategy. Look, I am so proud of what is
just transpiring here it just hit me as I turn to you guys.

I've created a couple of
pillars, right, this complaining was I guess I don't know part
of a DailyVee or an episode-- - [Zak] Just a bunch
of different things. - The thought of having DailyVee
and The #AskGaryVee Show that we're about the film and we're
about to and I said Staphon put the camera on this. This is literally in motion the
strategy which is when you have something at the top and this
is something all of you need to think about, especially if you
start allocating resources to it, 'cause for 7 or 8 years
I made content by myself. There was not all of these
attractive and smart people it was just me doing my thing.

But if you're lucky enough to
take the next step and so many of you have emailed me and
said that you want to have your DRock, you want to have your
India, you've got dollars, you realize taking home an extra
$40,000 might not be worth it if you want to make more
money in the long term. You want to start investing. My number one thing is
I don't think that I talk enough about my strategies. I kinda talk about my
work ethic and I don't talk enough about my brain.

This is something I brought it
up a year or two ago and didn't do anything about it.
So, here I am. This is strategy, me
understanding that if I made an investment into core pillars The
#AskGaryVee Show and DailyVee that then I could empower my
team to consume that, see what is the content of the moment and
then create content around it. So what you just saw, you've
heard me talk about but this is how we do it. Usually on the phone because I'm
traveling a bunch but you just saw, this is how
an article is made.

All those words are things that
I've said synthesized by the team down with grammar and
commas and some leeway and then you see I listen, I tweak it, I
alter it, we come up with copy. We come up with a picture on
that I'll put up on Instagram that links to it, we
come up with titles and the Facebook copy. What's even more crazy is
that is our normal content on content creation. Look what just happened, I just
made a third piece of content.

The content of the show and
all the content created the article now I'm
creating this content. This content this is
meta-, meta-, meta-. Meta-cubed, not even squared. What you just saw is my attempt
to continue to create new content for you guys.

This is kind of a glimpse into
our process of how we take what we do in the show and
turn it into articles. So many of the big podcasters
out there that I've been up the shows of, when I audit their
content, right, Pat Flynn, Lewis Howes, you know,
Art of Charm, they're not producing enough, in my opinion, articles that they
could be doing all day long. All my interviews alone could
have been four Medium pieces, one clip could have been a
SoundCloud clip, another clip of my audio for three minutes
could've been turned with some visual with on top of it. I believe that there are
clearly 2 to 7, and that such an arbitrary number, enormous
amount of content that are coming from the big piece of
content that sits on the top.

It's the hacking of the
mothership content into micro content and even if you look
at gif even though I know that people want to or
Stunwin it was jif. Gif or jif however you want to
call it, structure right, almost all that content comes
from bigger pieces of media. Chopped, funny and then a lot of
times, look at the success all our content on Facebook. Our 20 million organic reach two
videos that we've had, well one was made for it, my
little college rant.

The other one with a 1:30 from
my Cha interview, there is so much more opportunity and
there's not an accident behind the fact that my Facebook
fan page has gone from 500 to 725,000 fans literally
in the last three weeks. Let's put that in to context. All the years five, six, seven
to get to 500 and the last three weeks to grow 50%. It's our understanding of how do
we do video content, caption it properly, and all stuff like
this that has led the way.

I hope you enjoyed a
little look behind the curtain. I hope you take a step back and
think about hmmm, I'm doing this one thing or hmmm how do I
create a weekly podcast, a daily video show that can lead
to micro-content, other pieces of content, what I
would call sawdust. Fascinated by sawdust. The byproducts of
what you do.

Right? The byproduct of cutting
2x4s leads to sawdust, somebody realized one day, let me
package that up and sell it. I'm fascinated,
fascinated by that. Figure it out for yourself. Cool.

All right. Cool, let's do the show..